Phoenix Advertising Essay

It has been brought to my attention recently that the Roanoke branch office has recently experiencing many difficulties. The problem began after two of the top management people left the agency-an art director and an account executive. In addition, three of the graphic designers and four of the copywriters are threatening to quit because they feel their work is being rejected. These issues demand immediate attention. Our mission here at Phoenix Advertising is to bring quality and promised assurance to all of our clients. With that being said we need to follow through with our mission statement and resolve this issue quickly. The Roanoke branch of Phoenix Advertising has some of our most valuable clients and it is our duty, as an executive team, to gather particular pieces of information to help resolve the conflicts and miscommunications among employees. Therefore, I will need your help in contacting that staff at Roanoke in order to deal with the dissatisfaction that exists among them, and to confirm that the branch is compensating workers for their overtime. I am requesting Lisa Brown to contact the creative team at the Roanoke branch to investigate the reasons for rejection of creative work by the new management team. Susan Moore, I need you to review the new clients the branch has recently hired, and determine their capability. Lastly, I need Bryan Willis to develop a method that will provide some kind of solution to  the staff working overtime. A report explaining what you found out and your new procedures is expected in my office no later than August 2, 2014. After I review each report individually, I will arrange a meeting on August 4, 2014 to review that status of the Roanoke branch. I am sure we can resolve all of the issues and ensure the success of the Roanoke branch, if we all work together on this. Thanks for your cooperation during this stressful time. Copies: Executive Team Gregory S. Forest, President; Adrienne Landall, Chief Executive; Cullen Bowman, Chairman; Juliana Huff, President of Human Resources; Susan Moore, Managing Director; Bryan Willis, Planning Director; Lisa Brown, Creative Director Subject: Payroll Statements and Policies Dear Larry, As you know from our meeting on August 4, 2014, in attempt to increase revenues, the Roanoke branch is accepting new clients without evaluating the effects of the new accounts on the current project workload. As a result, many of our employees on salary are being required to work longer hours  without notice or compensation. This has resulted in the staffing issues and employee morale and productivity to decline day by day. It is important that I communicate effectively and efficiently with the salaried employees and the hourly waged staff to guarantee the success of the company. I need to verify that the managers are using their resources to accommodate the employees during this period of work overload. I need you to provide me with payroll statements from the Roanoke branch for the last 12 months. Larry, I also need you to provide a summary of the agency policies and the branch policies regarding overtime and compensation/benefit packages. I need to see you in my office by 6 pm today with all of the reports you have gathered. Please understand the extreme importance of this request. Feel free to include Sarah and Christopher to the project. We are a team and each branch’s success is vital to the overall success of the entire company. Tomorrow I plan on reviewing the documents you have gathered for me. After I review all the documents, I will write the manager at Roanoke, explaining how to proceed with his staff to solve the issues mentioned. With that being said, I want to briefly meet with you and Juliana in the morning at 9 am in my office. I know this is a stressful time, but I am positive this situation will be solved, as long as, we act professionally and proficiently.

Advantages and Disadvantages of Dubai Museum Essay

SUMMARY Research was conducted through distributing questionnaires to the visitors of the Dubai museum. The findings illustrated that the advantages of the location showed that it was easy to locate, and is located near the metro station. However, findings have also showed that the parking spaces at the Dubai museum are limited and lanes are more congested making it harder for other vehicles and tour buses to reach the museum. OBJECTIVES To identify the advantages and disadvantages of the Dubai museum location. To identify the different implications of visiting patterns. To exhibit the findings from the research taken and recommendations to improve the location of the Dubai museum. INTRODUCTION Dubai is known for its huge malls, ideal looking hotel and its gleaming skyscrapers; nonetheless, Bur Dubai maintains its culture and history (TVtrip, Bastakiya, 2013). Dubai museum is one of the most attractable historical monuments in Dubai with the aim of presenting a culture and a traditional way of life in the past. It is located in Al- Fahidi Fort, which is a landmark in the Gulf as well as the United Arab Emirates. Al Fahidi Fort subsisted to protect the city against any incursions; therefore, the Dubai Museum presents several dimensions of the region’s ethnicity before  oil was found (TVtrip, Bastakiya, 2013). The location also plays an important role in find some key elements, which may have effects on the museum. Therefore, analyzing the location would help the museum to find the best solution to improve the museum and increase an amount of visitors. As management perspectives, this report examines strengths and weakness of the location while highlighting benefits of visiting Dubai museum in order to identify a number of visitors coming and returning to the museum frequently. Museums are a place where people are able to see ethnicity, antiquity and originality. People are curious and want to gain knowledge of different people and cultures. The architecture of a museum is very important and it gives an insight into our history and the way a civilisation lived in the past (TVtrips, Hotels near: Dubai Museum, 2013). Al Fahidi Fort was built in 1799 and is a monument as it is a link between our history and our future. The Dubai museum is located close to Bastakiya, which is one of the oldest heritage places in Dubai (Virtual Tourists, Souqs, 2013); it presents an appealing indication of what Dubai previously looked like as it is filled with customary pizza houses and traditional wind towers (Virtual Tourists, Dubai Museum, Dubai, 2013). The walk from Bastakiya to the Dubai museum is approximately 130 meters, which is a two-minute walk (Google Maps, 2013). The Dubai museum is located near seven worldwide known hotels and they are: Arabian Courtyard Hotel and Spa, Orient Guest House, Regent Palace Hotel, Desert Rose Hotel Apartments, Horizon Holiday Apartments, Nova Hotel and Royal Mirage Residence and Spa (Plus. Google, 2013). According to the primary research conducted, there are numerous tourists that stay at hotels close to the Dubai museum in order to experience Dubai’s authenticity and culture. Furthermore, the results show that 88% of tourists and residents found the Dubai museum easy to locate. The reason for which the Dubai museum was set up in Al Fahidi fort was due to its surroundings and background. For instance, the residents of the vicinity can interact with the tourists, therefore, the tourist are given a vivid depiction of the authentic cultural experience. The location of the museum has been a very significant to its surroundings and heritage. Because of  it’s location, the Dubai museum is set in a culturally based area that is far from the advancement of infrastructure but set in a place where people are being presented of how Dubai was back then where it’s cultural heritage roots progressed. ADVANTAGES & DISADVANTAGES The Dubai museum is located near Al Fahidi metro station (1 km); this can be both, beneficial and detrimental. The first advantage is that the individual gets a further authentic experience by walking from the metro station and making stops to heritage sites. The notion ‘tourist gaze’ can be implied through the tourists taking their time in visiting cultural locations as they make their way to the Dubai museum. However, according to the questionnaire conducted, only 10% of the respondents use the metro, whereas 33% of the respondents use the tour bus, as it is more convenient. Furthermore, the survey results indicate that 59% of the people think that the location of the Dubai museum needs adjustments in relation to the parking spaces. The parking spaces available are very limited, therefore, visitors are forced to park their cars elsewhere. Using the example based on the customer feedback, there was difficulty in finding parking spaces; tourists had to wait approximately 15 minutes in order to find a parking space. Additionally, tour busses’ parking spaces are very limited as well and this can cause inconvenience to both, tourists and visitors. Moreover, due to the Dubai museum being located at the heart of Bur Dubai, lanes are very congested and as a result, getting to the museum is made more difficult. IMPLICATIONS OF VISITING PATTERNS The implications of Dubai museum for visitors are very significant. The Dubai museum provides experiences, enjoyment and education to people of all ages and backgrounds. The visitors are free to explore and discover the traditional way of life and the technological advancement of Dubai that may lead to intellectual and cultural growth. Moreover, the museum also facilitates the outside learning to develop some cognitive skills such as  divergent thinking, problem solving, critical analysis and better understanding of the history. Throughout Dubai museum, visitor would realize some important landmarks before the city’s rapid development from a small fishing village to a modern city. As the result, Dubai attracts a lot of people from different countries; for instance, in 2007 the Dubai museum welcomed 1,800 visitors per day with a total of 612,000 in a year (Johnson, 2008). According to the survey, 82% of the people said that it is their first time visiting Dubai museum. It depends on their purpose or their jobs such as travel guides or enjoyable purpose or educational purpose. All the reasons together prove that Dubai museum is an interesting and useful place for travel guides introducing to their tourists, people understanding deeply about Dubai history and student developing some necessary skills. Furthermore, as a result of the visitor’s satisfaction with the museum and what it has to offer, according to the questionnaire conducted, 88% of the respondents said that they would recommend the museum to their family and friends. THE FINDINGS We conducted a survey by distributing questionnaires to visitors of the Dubai museum in order to achieve our objective, which was finding the advantages and disadvantages of the Dubai museum location and the implication of its visitation frequency. The survey have shown that out of 58 people 35 who were the tourists have said that it was their first time visiting the museum. 15 out 58 were the residents and students who had stated that it was their first time. And only 8 of the respondents have said that it was not their first time.16% were the percentage of people who came by taxi.33% of whom preferred the bus. And 10% of them take the metro. 39% of the people who answered the survey said that they wouldn’t change anything about the location of the museum. However 59% of the people would suggest a better parking space. And 2% of the people said that they would want to have less traffic around the location of the Dubai museum. In accordance to recommending the museum to family and friends 88% of the respondents said yes and 12% of them said no. 88% of visitors found the Dubai museum easy to locate and the survey shows that 33% of visitors use the bus in order to  visit the museum. CONCLUSION The location of the Dubai museum is based in Al Fahidi Fort at the heart of Bur Dubai. Generally museums are representatives of a country’s ethnicity and heritage; and so therefore it has been placed in Al Fahidi Fort, which was built in 1799, creating an enhanced authentic experience. With a variety of strengths, Dubai museum is attracting both residents and tourists from many countries over the world. The advantages of the Dubai museum’s location are nearby hotels such as, the Arabian Courtyard Hotel and Spa, and Orient Guest House, as well as the existence of a nearby metro station making it more convenient. However, the location of the metro station can be a drawback as a result of hot summers and high chances of an individual losing their way towards the Dubai museum. A large proportion of people are very satisfied about what they have discovered in the museum and they would recommend Dubai museum to their friends and families as well as come back the museum for different purposes such as enjoyable, educational reasons or job purposes. Reference Lists: Google Maps. (2013). Distance between Bastakiya to Al Fahidi Fort. Available: https://maps.google.ae/maps?hl=en&gs_rn=8&gs_ri=psy-ab&pq=how+far+is+al+fahidi+fort+from+bastakiya&cp=8&gs_id=69&xhr=t&q=how+long+is+al+fahidi+fort+from+bastakiya&bav=on.2,or.r_qf.&biw=1192&bih=617&um=1&ie=UTF-8&sa=N&tab=wl [Accessed 16th April 2013] Johnson, A. (2008). UAE Museum: Dubai Museum, _Gulfnews.com_, Available: http://gulfnews.com/news/gulf/uae/heritage-culture/uae-museum-dubai-museum-1.100262 [Accessed 20th April 2013]. Plus. Google. (2013). Mapping data. Available: https://plus.google.com/107865901515540879024/about [Accessed 15th April 2013]. TVtrip. (2013). Bastakiya (United Arab Emirates). Available: http://www.tvtrip.com/Monument+1-info/Bastakiya+u1KL0v [Accessed 15th April 2013]. TVtrip. (2013). Hotels near: Dubai Museum. Available: http://www.tvtrip.com/pnh1KL10-hotels-near-dubai-museum [Accessed 15th April 2013]. Virtual Tourists. (2013). Dubai Museum, Dubai. Available: http://www.virtualtourist.com/travel/Middle_East/United_Arab_Emirates/Dubai/Dubai-1857296/Things_To_Do-Dubai-Dubai_Museum-BR-3.html [Accessed 16th April 2013]. Virtual Tourists. (2013). Souqs, Dubai. Available: http://www.virtualtourist.com/travel/Middle_East/United_Arab_Emirates/Dubai/Dubai-1857296/Things_To_Do-Dubai-Souqs-BR-1.html [Accessed 15th April 2013].

Experimental Psychology Essay

Remembering has to do with being able to recall information, being able to retrieve information kept in the log-term memory. Forgetting occurs when information that was encoded and kept in a person’s long-term memory is lost. This may occur gradually or spontaneously. Repeating or reviewing information reduces forgetting rates. Theories of forgetting include cue-dependent forgetting, organic, trace decay, interference theories and decay theory. Retroactive interference is when the past memory interferes with the later memory; Recalling depends on memory, retrieving the material that was learned. It is closely related to recognition, being in a position to spot any material that one has once encountered. It is thought that the rate of forgetting is highest soon after the learning task is over. This rate is believed to be the highest on the first day but even after the first two weeks, this rate is likely to be high still. However, if an individual persistently and consistently covers or carries out the similar activity after two weeks, there are low chances of forgetting. It is also thought to be easier to remember what someone has read than what the person has heard (Fred, 2002). Causes of Forgetting Forgetting is associated with retroactive interference in which case something new that has been learned usually affects something that was learned some time earlier. In this case, whatever is learned anew interferes with what was learned long ago. The other cause is interactive interference in which case the new and old knowledge tend to mix and interfere with any new learning that might take no place or recall of any new knowledge. Proactive interference happens when information learned earlier on interferes with the learning of any new knowledge. The last cause of forgetting is reactive interference which occurs when either positive or negative feelings or attitudes that a person holds for sometime prevent an individual from learning new information (Eric, 2004). Once material is learned, it is important that it be repeated to memorize fully. Most things that an individual does not intend to remember at first are easily forgotten. Memory and forgetting are closely related as they are all determined by what experience an individual goes through at a certain time. Techniques for Remembering The individual should emphasize on concentration. This means creating and sustaining attention while doing a certain activity. There should be no form of distraction, whatsoever to the individual. To concentrate effectively, a person is supposed to identify anything that will cause distraction while concentrating and try to eliminate or evade the distracting agent. This may be either internal or external interference. Internal distractions can be dealt with by writing down the distractions on a piece of a paper and dealing with them later. External distractions can be handled by avoiding them physically as they are in the environment. It is important to comprehend information as this could assist in the remembering process. Comprehending entails getting actively interested in what one is doing. Memory assists much in remembering what has been learned in a certain period of time. Memory can be improved by sharpening on what has already been learned. Memory is perfected through work with passage of time. Sufficient concentration on what is being done also helps to sharpen memory. It has been discovered that forgetting forms part of remembering. There exist some competing memories in human beings. For memory to function well, the brain has to actively block competing memories. The kind of forgetting that is induced is of great benefit as it assists to suppress the competing memories (Gresham, 2002). Writing Research Reports A research report is written aimed at giving people a chance to read the work you have done selectively. The paper will be read by various individuals; some of them are likely to be looking for just sections within that paper hence the report has to be organized in a sequence so as to give the potential readers an easy time looking for what they want in your paper. A research report is made up of various parts. However a standard research report is made up of such parts as highlighted below. Each of the sections of a research report is supposed to begin on a new page. Various articles, journals have different contents and others deviate from the normal way of writing a report. The following sections are however generally considered as being key and must be included in the form given below. Title page, then the abstract, the introduction is to be next followed by materials and methods used in the report. The results for the report project are to come next followed by a discussion basing on the results of the report. The literature cited is to come just after the discussion. Examples to illustrate what the report is about are to come afterwards. Some journals however tend to emphasize that a summary be included in the report just after the discussion. It is also possible that appendix having equations, calculations and formulas can be included in the report as other technical articles do. The above order is the standard order as the sections of the report are supposed to follow each other (McMillan, 1994). While writing a research report, it is important that paragraphs be used in separating major points. These should be in a logical order and present tense has to be used in describing what is already established. Past tense has to be used in giving results relating to your own specific experiments. The title page is supposed to have a relevant topic that will inform the reader what to expect in the report. This should have names as well as addresses related to the author together with the date when the report was handed in. The abstract is supposed to give a summary of what the study is all about, important conclusions from the study and this is to be brief, only a paragraph. It is to be written in past tense. The introduction is supposed to show why the study was carried out, how relevant the report is, how the aim of the experiment and the results relate to the thesis. It should not be as conclusive as the main body is to expound much. Methods and the materials give a documentation of main procedures in the study and this enables the other person reading your work to reproduce the work, if they so want to. It should be in past tense. Only information that is relevant to the intended party is included. In the results, an analysis has to be done and data presented as a table, graph or in narrative form, with the heading. It should be changed data. The relationship of sections within the converted data has to be described vividly. In the discussion part, the data is interpreted. Give a decision on whether your theory is supported or not. Make a relevant conclusion and explain if any modifications can be done to test your hypothesis. It is important to explain the observations very clearly and these should base on relevant principles. Any data that you generate ion your own has to be clearly distinguished from that gotten from a published material (Joyce, 2002). Give a clear decision on whether design supported the experimental hypothesis. Literature cited involves the material cited within the report, names of authors in alphabetical order. Here, only primary material is used. Where no references were used in the report, state so. References Eric, M. (2004). Educational Psychology. Washington: World ahead Publishers. Fred, R. (2002). Critical and Creative Thinking: Cases. New York: Prentice Hall. Gresham, P. (2002). Modern online auctioning. Ottawa: Heril. Joyce, J. (2002). How to Write a Research Paper. California: Cahners Publishers. McMillan, N. (1994). Paper writing in Biological Sciences (2nd edition). New Jersey: McGraw- Hill.

A nuclear family unit Essay Example | Topics and Well Written Essays - 1000 words

A nuclear family unit - Essay Example One can describe the ages of this family unit as chronological in order. First, the father is 42 years, works as a carpenter, and appears healthy and strong. The mother is 36 years old, a truck driver, and smokes one packet of cigarettes per day. The girl is 12 years old, attends school as required, and no petty issues were noted except the fact that she appears a bit overweight for a girl of such age but no obesity as such to be reported. The boy is six years old and plays well, meaning he is physically fit. It would be accurate to describe this family’s social group as middle working class particularly with the ability to afford their children’s education, medical insurance, and a four bed-roomed house. Although the father did reach 11th grade, he did not manage to graduate while the mother has knowledge in attending heavy machinery. Thus, the educational background of this family is obsolete and this could be the reason they are seeking to have their children study h ard in order to break that chain of low levels of education (Doane & Varcoe, 2005). Generally, the family has a great deal of strengths given that the father was treated for alcoholism and resolved to become a responsible husband and a father while the mother was treated for a health issue that could affect her delivery system. Additionally, both parents are regular cigarette smokers but the children are doing great which leads to the conclusion that the whole family is physically fit (Doane & Varcoe, 2005). ... The setting of this home is intact and has the relevant requirements of such kind of a family. The house has four bedrooms and two bathrooms. It is also very clean and neat signifying that it is always tidy. Q2 As of this point, the family looks prepared both psychologically and physically since they have made tremendous progress regarding the incoming baby. Pertinently, the mother is looking forward to stop working when she is one month due to the speculated date of the actual birth. The father is working tirelessly and has an insurance cover against any health risks that may befall the family. Generally, the whole family is considering the presence of the unborn child as a blessing rather than a burden a factor that shows that it is ready for another member of the family (Doane & Varcoe, 2005). With comparison to the textbook, a fully prepared family both physically and psychologically is that which has almost all the necessary things that a pregnant woman needs as well as the esse ntial items that a born child requires. What was the topic that  stood  out Nutritional status Nutritional status This family’s nutrition status is incredible following the fact that they keep a healthy diet. Their breakfast composes of peanut toast with yoghurt and fruits as snack. They take nutritious lunch full of proteins and supper involves red meat, vegetables, and ice cream as snack. Hence, this family’s nutrition status stands out as the best topic of discussion during the interview. Bonding behaviors First, the relationship between the mother and father is healthy. Second, the children go to the same school and play together pointing out that they relate to each other well. Therefore, the research concluded that the overall family relationship is in the best

PRICE MEDIA LAW MOOT COURT COMPETITION CASE Essay

PRICE MEDIA LAW MOOT COURT COMPETITION CASE - Essay Example llow the expression of opinions by any people. Amendments were made to give all people this freedom. The International Covenant specifies that a person is not guilty if he has an opinion about something. It also specifies that withholding such opinion should not render a person guilty of any offense. The International Covenant provides that a person is given freedom to interact in assemblies with others and this should be done without compulsion. These rights are to be exercised without compulsion, i.e. these freedoms are to be exercised at liberty of a person involved (International Covenant on Civil and Political Rights, 2003). Specifications are not given for the type of information to be contained by the opinion of a person. The law also does not prohibit an individual to associate with a group of people of his or her own choice. In this respect, it is violation of the law if a person is held in jail for shouting words which others may consider violent. The case of Ezelin V. Fran ce, where conviction was given by evaluation of the tone, is a clear example of the violation of freedom of expression (Price Competition Problem, 2013). T

BI - Business Intelligence Essay Example | Topics and Well Written Essays - 250 words

BI - Business Intelligence - Essay Example Rwanda’s main imports include foodstuffs, steel, machinery and equipment, construction as well as petroleum products. Their main trading partners include Kenya, Germany, China, and Belgium. GDP (PPP): $16.4 billion, 5.0% growth, 6.9% 5-year annual growth, and $1538 per capita. The rate of unemployment I Rwanda is 0.6%, inflation 4.2 %. Rwanda’s major industries are industries that process their agricultural produce for export to the foreign markets. In the past five years, Rwanda’s economic freedom has increased by 2.1. This has been contributed by 20-point improvement from corruption 15-point freedom investment (Rwanda, 2014). One of the key factors that have greatly contributed to fast growth of this country’s economy is the internet use in both local as well as international trade. Most of their imports especially construction and petroleum materials are ordered via the internet. They also get international markets for their products through internet use (Aspray, 2008). Rwanda has established several shopping sites that are used for local and international trade. Examples of these online sites include Gemeya.com, Gurisha.com, Shop4rwanda.com, Comfort Rwanda, and Beautyofrwanda.com. These sites are important to Rwanda’s economy because they are able to sell and buy via these sites and it saves time. These sites are affordable for most citizens and fewer restrictions are placed on their use (Black, 2002). After goods have been purchased online and imported to Rwanda, there are different taxes that the owner of purchased goods is supposed to pay. For goods like vehicles that have been purchased online, the owner is supposed to pay four types of taxes: value added tax (VAT) 18%, customs duty 25%, withholding tax 5%, and consumption tax that has different rates. Uses of technology in business are important because transactions are done within a short time. It is

What do Northcentral's Mission Statement, Vision, and Values Statement Personal

What do Northcentral's Mission , Vision, and Values mean to me personally as a Learner - Personal Statement Example This can lead to several challenges in ensuring that students not only understand their lessons but are also integrated into the university's culture. I think Northcentral University is doing a very good job of ensuring this and as such is one of the best online universities out there. Northcentral university's mission statement and vision clearly spell out how their approach to online learning is unique and distinctive. The university's and its faculty's passion and commitment to educating individual students are clearly spelt out in the university's value statement. This distinctive approach to learning and the commitment of the faculty is passed onto the students and inspires them to conduct themselves with integrity and give their best performance through innovation and teamwork. In my opinion, Northcentral University's mission statement, vision and values statement help define how I as a learner shall conduct myself and learn from the dedicated faculty members. Northcentral Univ ersity's mission is to provide "quality educational opportunities" to people around the world. The commitment to providing education to not just a community but to interested individuals all over the world makes the university unique. Traditional universities, by the virtue of their location, can only provide education to the individuals living in the community. Because these traditional universities have a commitment to their communities, when they do enroll outsiders, they often charge them higher tuition rates. The campus-based model also means that students need to be at the campus at particular times, which can make it difficult for many students to pursue an education while also being gainfully employed. Northcentral University's online model takes care of these typical problems of a traditional university. It removes boundaries from education and makes it easily available at the same affordable rate to people around the world, thus removing the location based discrimination s een in local universities. The online model also allows busy professionals to get education without giving up their day jobs. Thus, the university's mission ensures that education can become truly universal by making it available to anyone who seeks it. A big problem often faced by online students is that the quality of education is often much lower than what is available through the traditional classroom model. One reason for this is that professors often think of their online classes as an additional job and are not dedicated to it in the same way as they are to their traditional classes. Since teachers can see their students in person in a traditional classroom, they feel more of a connection to them. In an online environment, this connection between the teachers and students is often missing. The "distinctive faculty mentored approach" of Northcentral University ensures that the university's students do not feel neglected by their teachers. Being a fully online university, teach ers do not see their online students as an additional job. The faculty's passion and investment into the student's education ensures that Northcentral University does not suffer from the problems faced by other online programs. Northcentral University values the needs of individual students promotes a passion for education in its faculty and administration. The focus on the needs of each individual student is important because in large class sizes, individual students often get lost. On the one hand, the brighter students stand out and often become teacher's favorite while on the other hand students at the bottom of the class are ignored. As a result, the good students excel and get much more attention from the teachers while the average students are left to fend for

Social work dessertation Essay Example | Topics and Well Written Essays - 1000 words

Social work dessertation - Essay Example In relation to the use of alcohol, the evidence suggests that tendencies are heightened towards behaviour leading to violence when people are under the influence of alcohol. Alcohol related behaviour can be associated with violence and can be exhibited other behaviours in a number of ways or forms (Parker & Auerhahn, 1998). Even if violence only occurs under intoxication, individuals actively caught in the substance abuse cycle exhibit several other common behaviours. These include spending needed money on the substance of their choice, spending time away from family and neglecting to care for those who are dependent or have a common share in the family welfare. For many alcoholics, the deeds they have done in neglecting their families and supporting their habits may have proven too much to bear, driving them to further drink as a means of forgetting about them yet exacerbating the problem further by sinking more valued and required resources into the drink rather than the home (Good man, 2007). To shed some light into the scale of the problem, The Advisory Council on the Misuse of Drugs (ACMD), which was established under the Misuse of Drugs Act 1971, produced a three year inquiry report in 2003, which estimates for England and Wales to be around 200,000 to 300,000 children with one parent or both parents to have a harmful and problematic drug use. The report estimates these figures represent 2 to 3 per cent of children under the age of 16. A further report by the ACMD in (2007:5) recognises ‘that the impact of parental alcohol misuse on children has significant parallels with that of problem drug use†¦points to an increased sense of urgency for the impact of parental alcohol use on children and young people to be recognised and acted upon at UK Government policy level’. The report also recognises that parents

Planning (Local Development Framework) Essay Example | Topics and Well Written Essays - 500 words

Planning (Local Development Framework) - Essay Example The local development plan will consist of several Development Plan Documents (DPDs) and Supplementary Planning Documents(SPDs), conforming to the core strategic plans and policies. The salient features of the LDA are as follow: Will define the needs of the community in terms of the educational institutions, health related concerns and other social security requirements relating to employment, retirement, crime prevention etc. All the proposals and plans of the development plan documents and supplementary plan documents will have to undergo sustainability appraisal and must meet the criteria of environment baseline as set by the Borough. The reforms in the planning commissions have made it mandatory for the councils to prepare an Annual Monitoring Report (AMR) for all the ongoing projects and programs of the development schemes and clearly state the present status as against the premeditated goals of the scheme for the previous fiscal year. The implementation process of the projects and programs involves categorical and well defined plan of stratifies development which is to be monitored regularly by the authorities and community. Your involvement is the key to the success of the development in your area. If you or any organization want to be consulted in the future planning of your area or would like to know about the status of the programs and projects of the community, please do get in touch with the us through the email at PlanningPolicy@rbkc.gov.uk or phone us on 020 7361

The way in which the theme of prejudice is presented Essay Example for Free

The way in which the theme of prejudice is presented Essay From your reading of the novel so far, (up to and including chapter four), comment on the way in which the theme of prejudice is presented. The subject of prejudice is one of the major themes throughout the novel Of Mice and Men. There are three main characters that suffer prejudice from others, although this isnt always intentional. Crooks, Candy and Curleys wife are all examples of characters that are discriminated against, whether because of race, sex, age or appearance. Lennie receives some prejudice, however not nearly as much as the others. Candy is the oldest of all the ranch workers, and has lost his hand (presumably in a working accident), so therefore is resigned to be the swamper, as he cant do anything more. Because of this, he is isolated from the other workers in the bunkhouse due to his age and disability, and has become incredibly lonely. Candy is one of the three pairings in the novel, a relationship that is quickly destroyed. At the start of the novel, he is not as lonely as his old sheepdog provides company for him so his seclusion does not affect him hugely. However, in chapter 3, the other members of the group pressure him into allowing Carlson to shoot his dog, on the basis that he Dont know nothing that stinks so bad as an old dog. Although Candy loves his dog and doesnt want it dead, he eventually gives up and allows Carlson to take away his dog and shoot it. This shows how desperate he is for the other workers to like him more: that he would allow his only real friend on the ranch to be killed just to please the others in the bunkhouse. This also shows the amount of prejudice Candy suffers: it was inevitable that his dog was going to be killed, and if it had come to it he probably would have had no say in the matter. The event is foreshadowing of the fact that Candy is also old, and he too will die sooner than any of the other men. Further prejudice is seen as Slim offers him another dog from his new litter of puppies. The other ranch workers cannot see his misery, and treat him more like an animal by simply offering to replace what has been lost. Another of the victims of prejudice is Curleys wife, who is never given a name during the novel, to show that she has become one of Curleys possessions in the eyes of the workers, and, like all women, could never be treated as an equal. She is treated very harshly, suffering much verbal violence, for example being referred to as a bitch, tramp, poison, jailbait and a looloo. Most of these names are said in a cruel way, however some are merely how the workers refer to all women in general. Because of the neglect that she is given by everyone on the ranch, she dresses flamboyantly in order to gain some of the attention that she craves. She is said to have full, rouged lips and wide-spaced eyes, heavily made up. She wears a lot of red, which is a symbol of danger and also is a vibrant colour that may get her noticed. Also, it is very similar to a description of Mae West a film star at the time. When Curleys wife first meets George and Lennie she put her hands behind her back and leaned against the door frame so that her body was thrown forward. This is done only so that people will notice her for her good looks and therefore (she hopes) will pay her some attention. Instead they are all rude to her behind her back as their only real experience with women is at the local brothel, where women are treated more as objects, and so because of this, the workers associate her with prostitution and treat her with no respect. Like most women, she is considered to have hidden dangers; one of the ranchers describes how Andys in San Quentin now on account of a tart. Lennie, although he receives a small amount of prejudice, still holds some respect, as the other workers fear his strength, especially after he crushes Curleys hand. However, behind his back, references are often made about the fact that George and him travel together, implying that he wouldnt be able to do anything on his own and George himself says many times how childlike and dependant he is. A character that receives a large amount of discrimination is Crooks, simply because he is black. Much of this is not intentional, names such as nigger are common language to use amount the ranch workers, and they use it without considering the affect it has on Crooks feelings. He is treated terribly in the novel and is forced to live in a small shed with the animals. He has become a proud, aloof man and is rude to everyone as they are rude to him. He is clearly very lonely, and for good reason- the only time that he is allowed into the bunkhouse with the others is at Christmas so that they can beat him up, and get pleasure out of watching him behave like an animal. The only people in the book who dont instantly discriminate him because he is a nigger are Candy and Lennie, Lennie only because he doesnt know how. Crooks is still bitter and rude to them though, because he is afraid of being friendly to people because he no longer trusts anyone to return the friendliness. When Lennie comes into Crooks makeshift home, Crooks is instantly very rude to him. However, when Candy also wants to talk to him, Crooks found it hard to conceal his pleasure with anger, showing that Crooks actually enjoyed the company. He starts to come out of his shell and even asks to be part of Lennies dream, but then Curleys wife enters and is met with nothing but rude comments. This causes her to become defensive and she is very scornful to Crooks, causing him to retire into the terrible protective dignity of the negro. He is put in his place, and refuses to be part of the dream, because, as he says, I wouldn want to go no place like that.

Company Profile For Shine Communications Business Essay

Company Profile For Shine Communications Business Essay The assignment mainly focuses on understanding the nature of small business with the variety of business and management concepts. In this assignment target on performance evaluation of small business, applying changes to improve business performance, assess business objectives and plans , introducing new business plans. Scenario 1 Company profile for Shine Communications Among almost all the marketing communication agencies Shine Communications is ranked as one of the best small company in UK. Shine Communications was founded in 1997 as an agency for public relations and marketing communication and the company runs on four basic values: Smart, Fresh, Connected, Committed. Shine Communications awarded as the best small business / company at Sunday Times Best Small Companies To Work For 2012 and also the CEO Rachel Bell was recognized as the best leader. The company is changing day by day with the latest requirements. Shine organize many campaigns under different ways but the major way of delivering is social media activities. Team strength of the company is highly counted in scale of small business. Shine Communications is running with a team around fifty heads and they are able to work with most strong brands around the world. SWOT analysis for Shine Communications Strengths Market position Shine Communications is the most sought after personal relations agency over five years in UK. Working Partners Shine Communications has strong working capacity with strong brands across the world as BARCARDI , ebay, paramount , Intercontinental hotel group etc. it is a huge advantage for Shine Communications to have such large dealers in their business. That cause to build a magical reputation to the company name. Diversification Shine Communications is well diversified across their pattern of delivering campaigns. Shine 1 is the place where all the campaigns are built on with strategies , valuable ideas and PR related materials via marketing mix. Shine 1 also focus on delivering solutions for brand Management. Shine Studio capable enough to deliver high quality collateral design , production of videos, photography to client. Shine Live is currently engaged in for develop events , direct marketing , sampling , guerrilla marketing. Shine creations are mostly backed by social media. This way of interacting is highly demanded. When comes to Shine Social Media it based on five C s ; content, channel, community , carrots and connection. The diversifying factor within the business is attain higher strength to the company. Research and Development For the development and sustaining in the industry each and every business need RD. Shines Communications particularly does not has a department to carry out such procedures. But they always alert on latest trends and fashions in market , culture and society. In that way they are able to keep their campaigns refreshing. That ability of being alert add more and more values to the business. Weakness Revenue Concentration When compare to the same scale business the expected revenue is not much satisfied that is about  £35000 (36%). it is not enough revenue because the company operates under different categories. Count of heads Shine Communications work with a team of less number about 56. All the functions carried out by them in a tight schedule. In one side it adds weak point to the company . Opportunities Client Base The company has the ability of building strong client base due to the versatility behavior of the company. At present they are also working with iconic brands in the market under different categories. As the company get to know day by day ,with their achievements and awards it will lead to marketing efficiency in the industry. Threats Shine Communications has to face competition posed by other local small firms with the special client base they have from surrounded areas. And also the competition from large scale PR firms that serves nationwide. Analysis of the business performance Performance of a company depends on different factors. To evaluate performance of a company comparatively Porters five forces model gives a large cover up. The task facing managers is to analyze competitive forces in an industrys environment in order to identify the opportunities and threats confronting a company. Michael E.Porter of the Harvard school of business administration has developed a framework that helps managers in this analysis.(Morden ,2007) According to the Porter establishment of many companies pose a threat. Industry of PR is fully filled with thousands of companies , so the buyers can easily move on to other company. As PR is not much capital oriented industry so entry is much easier compare to another industry. so there is high threat of new entrance. Bargaining power of customers is the power customers have to stress up companies in a particular industry. In PR applying this factor is not identical. Some firms highly depend on customers while others neglect that so the bargaining power can be ranked as moderate factor. PR is a industry build with knowledge. It is very hard to find good PR people so they can demand more. There is competitive rivalry among companies in the PR industry because loosing a one customer may cause to lose ten. Value chain analysis contains interlinked activities that finally targeted to achieve customer needs and requirements. In each stage it adds value to the final product. In the industry of PR it targets to grant customer satisfied final product. Activity of the value chain consists which are related to sales, marketing, promotional. As a small business in PR industry it needs to pay attention on that activity. Elements of service represent activities related to after service, assisting, handling complains. As a company in PR industry it is highly connected with those element. Scenario 2 How to overcome weaknesses As pointed out in SWOT analysis there are few weaknesses identified. The less revenue compared to other companies in PR industry is an issue related with the company. To overcome this problem company needs to focus on generating more and more profits. For that they need to target as well as high budget and low budget campaigns. Because sometimes profit margin of low budget is higher than profit margin of high budget. And also they must carry out promotional campaign emphasizing their awards in order to attract more and more valuable customers Strength of a working team is not always depends on count of heads. But in Shine Communications there are only 56 employees in the company. Because they are in PR industry they always have to deal with people who need everything perfectly done. As the few number of work force they have a very busy and tight work plan so sometimes they have to face problem of flexibility when dealing with customers. So it is better to hire well selected employees to overcome being inflexible amidst customers. How to maintain and strengthen existing performance Shine Communications operates with core values inside the business that helps to run business functions smoothly. That leads them towards more achievements. In order to maintain performance they need to refresh their ideas continuously. Customers expect different type of outcomes from the company. Identifying new trends in cultures, market and society is important because customers preferences change with those trends and factors. In this type of business it is needed to build great team spirit and relationship. To strengthen up existing performance in a company team playing plays vital role. Shine Communications already having good team spirit and that should be keeping up and strong to maintain performance. Shine Communications reach their customers in different ways and they value their customers. It is better to tie up a knot between customers in a small scale business because one customer means lots. To attain more performance it is required to value people indeed. Performance of a company rather depends on capabilities of the employees of the company. So in order to acquire high performance it is needed to improve performance of individuals. For that employees should be trained, push to gain new knowledge, encourage to learn. Those will definitely leads to improve performance of the company. New area which the business could be expanded It is a way of performing well by entering to a new field of business. As a company in the field of PR the Shine Communications can expand their business operations in to different fields. As per the behavior of the business and the way they conduct their business activities most lead to the sector of marketing research. Marketing research is the function which links the consumers, customers , public and the market through information. Information used to identify define marketing opportunities and problems , generate refines and evaluate marketing action and activities monitored marketing performances and improve understanding of marketing as a process(Macolam,2007). Shine Communications already in the position of understanding behavior of customers and they are deeply study the changes in market as well as every aspect of the society in order to carry out their campaigns. So shine communications has a passion for researching. In a marketing research it is important to measure what we done. Validity refers to the extant to which we captured data and are we measuring what we intended to measure(Naresh,2006) . Shine Communications measure the output of their effort that they achieved the required target. So by using those techniques they will be able to measure the impact and benefits of conducted marketing research to a particular company. Scenario 3 Identify and assess the existing business objectives and plans Objectives of a business define where the business wants to go in future and what we want achieve in a given period of time(Baker, 2008). Shine communications are in a plan of getting more and more closer to their customers in order to deliver standard service to them. As per the Truban(2002) the customer is the person receiving the outcome of the campaign in fact we must look at the deepest level of specific satisfaction. So according to that shine has a plan to customize their distribution channels suit to the present day demand. They are planning to use LIS Shine the mailing list and other social web sites to make aware and advertise what is happening , new posts , new applications for those who are interest. According to the Rothwell(2004) the main objective of staff training and development are to improve the quality of employee for achieve different tasks. Shine is not in strength of allocating time for series of training and development. But they are having a plan to develop s kills of their employees by using twitter and LinkedIn. In that method they are having objective to allow their members to share skills and experience with others over the social media. Revise the existing business plans of the organisation and suggest new business plans As per the Pinson(2004) business plan is extremely important for the success of business and it is main purpose is to give a picture of the future business. Business plan is very much important to have a integrated vision about the company , mutual understanding among the team , recruiting, determine financial requirements and many more things. Shine Communications should focus on raising their profit margin for that they need to develop business plans in order to achieve that task. Also the company must concentrate on recruiting procedure. To build up strengthen high spirit team they must have a good plan for manage human resource. According to the new business era suggested Shine Communications is needed to develop new business plans and objectives in order to capture the market. Business plan is not a fixed written document that cannot be amended according to the changes within the company (Carig,2009). So as the suggested new business field of marketing research they are expected to develop new aims and objectives to the company s business plan. First company needs to develop a methodology to conduct the researches. That means they should experiment on different ways to gather information and measure the result. The best result methodology can be selected. Then the company needs to hire capable human resource to carry out field work as well as indoor work. Then they must develop a business plan to promote new business area to existing customers , new customers and outsiders by social media. à Ã¢â‚¬  Ãƒ Ã¢â‚¬  Ãƒ Ã¢â‚¬   Prepare an action plans to implement the suggested changes According to the ideas of Bozeman and Straussman(2003) action planning guide to day today activities in a small scale company. It should be a strategically build up framework that must significantly impact on the business activities. It is important to plan operationally and strategically when a company move to a new business , product or service. As per the ideas of Homburg , Kuester , Krohmer(2009) when preparing a action plan first required to develop statement of what must be achieved. In there it is needed to specify the types of the outputs and results that should come out. Then it is needed to spell out the steps that need to follow in order to achieve the objectives and how it is going to take place. Each and every step of the action plan should be carried out carefully by delegating the responsibilities and power. To determine the best methodology first need to collect information from direct contacts already they have with the company. Then focus on small and medium scale g roups to collect information. Then use shines social media activities in order to gather activities. After collecting enough information it should be processed to select the best methodology. For the selecting appropriate methodology company has to follow above specified steps accordingly by the existing staff in a given timeframe. But for the future tasks the existing staff not be sufficient enough and they are not technically and skillfully ready to carry out the tasks. So the next action should be recruiting research capable human resource to the company. Then they will be able to carry out the next level tasks efficiently and effectively to meet customer requirements Scenario 4 Outline the changes of the organization with the new revised plans The rapid change affects the organization development as well as the organizational environment. The transformation of the organization can be a competitive advantage while it may cause to collapse the entire organization structure (Hudson , 2001). Organizational structure As per the idea of Robbins(2007) structure of organsation reflects the meaning of framework organized on the group who are connected under one roof. It shows the way they are working , power delegation , responsibilities , leadership and how the decisions flow. According to the new plans the organsational structure is liable to change. Because of the new recruitment procedures and new business field new posts are generating , new leaders are emerging . so the existing structure of the organization has to change according to new business plans. Business policies According to the Smith and Fingar(2003) business policy provides guidance to predetermine aims and targets of the company to cover up aspects of structural , functional manner. With the establishment of new business field in a existing company it cause to do changes in the existing business policies. Impact that the proposed changes on business and personnel Small scale enterprises rarely believe in policy changes and business changes. They mostly do changes with the intension of creating better work place and work environment (Obien 2011). In the Shine Communications the changes going to made may occur different impact on both business and personal. By proposed changes the business will get new dimension towards the success. The business will be more profit oriented in a budgeted framework and have to focus on both iconic brands and locally distributed brands. Shines policy changes may lead business to more and more customers locally and nationally. Until new policies and practices become familiar and established organizational performance can be affected according to the changes made. Performance may grow up while employees are confident enough to suit with the new business procedures (Smith and Fingar 2003) With the new business aspect employees should be able to work in each and every department without any hesitation. For that the existing staff need to study the new business area and its operations thoroughly. Because being a small scale company no one can limit only tone field of activities. They are expected to get on the job training by sharing experience among one another. Managers are to use the listening and questioning methodology that transfer employees to correct frame work that leads to target organization objectives in a team spirit (Conaty and Charan ,2011 ). To build up team spirit within the organization there should be a bond between new and existing staff. For that it is required to plan and develop campaigns which allows to join together and share skills and experiences. That changes help to develop employees personally and finally it leads to whole performance of the company. How the changes on business going to manage and measure the performance As per the ideas driven by Pinson(2004) significant changes within a business may cause to change management , production , policy negatively. When applying changes to existing business it is needed to systematically minimize negative effects on the business functions, employees and management. Specially there can be competition among new and existing employees because of the level of skills and experience. A smart competition can be admired but if it is growing up to rivalry it should be attended. Employees with different abilities must be appreciated while giving others a chance to improve their skills. The term diversification is connected with changes of a business function , market , product line . Diversification can bring business towards while much diversification pulling business backward. By adding more business fields to the existing business it may cause complex situation because of too many business functions and activities. But by concentrating on each and every functio n clearly and particularly identifying specific factors the negative impact on business can be reduced. As per the Malhotra(2006) performance of a new plan should measure and report in detail in order to significantly identify. Performane by daily basis Tasks of new plan Task1 Task2 Task3 Task4 Task5 Task6 1 2 3 Total value 4 High performance 3- Average Performance 2-Poor Performance 1-Not performing Conclusion The business environment of small scale business is rather different to large scale business environment. Business functions of a small business is not much complex to understand and also it is easy to measure the performance. The selected company has activated business plans and it can be advanced by applying minor changes. Though it is an small company changes in business policies , business functions and objectives cause large impact on the performance of the company.

The impact of reverse logistics in retail industry

The impact of reverse logistics in retail industry 1. Background In todays business world, Companies are looking for ways to improve there businesses by reducing costs, and improving labour efficiency. This enables the companies to implement supply chain management into the business. Supply chain management is a process which binds and links the entire process from supplying a product until it gets delivered to the end customer. Reverse logistics is a very essential process which is included in the supply chain management process. Reverse logistics is the process which involves planning, implementing, cost effective flow of stocks and machinery, finished goods, in-process inventory and related information from the point of supplying to the point of final consumption. Remanufacturing and refurbishing are the two vital aspects of reverse logistics which helps in reutilisation and reselling of a product. It also involves recycling of programs, machinery fault or similar asset problems. Few more terms, often used with reverse logistics are: Reconditio ning the machinery when it is not performing up to its mark, repairing it and then using it again. Refurbishing is working on the same product and enhancing and changing it from inside completely. Remanufacturing is similar to refurbishing but may require completely disassembling the product. Reselling is done after one or more of the above three. Recycling happens only when the product is not in condition where it can be worked on like reconditioning, refurbishing, remanufacturing so as to resell it. Reverse logistics is also about keeping the environment healthy by not disposing too much waste, reducing the waste particles or reusing them. 2. Literature Review According to the Reverse Logistics Executive Council, reverse logistics is â€Å"the process of planning, implementing, and controlling the efficient, cost effective flow of raw materials, in-process inventory, finished goods and related information from the point of consumption to the point of origin for the purpose of recapturing value or proper disposal† (Xiaoming Li, Festus Olorunniwo, 2008).   The reverse material movement from end customers to suppliers has received much less attention (Rogers and Tibben-Lembke, 2001).   Most returned products are processed to put back to shelf. Two alternative waste management policies are studied and compared. The first policy deals with the recovery chain, that is, the flow of used products from consumers to recovery facilities. The second policy deals with the disposal chain, in which used products are carried to landfills (Murphy, P R. and Poist, R F.2003).There exists a range of ordered sequencing that different companies adopt depending on which activities are engaged in by the firm. Most of the companies set up their processes based on some knowledge of materials flows: inbound receiving, sorting, testing, storing, and outbound shipping. Different products may go through different routes; same products with different types of damages also may undergo different operations. Companies have operational procedures for machine centres; however, returns flows among machine centres are informal in many cases or many factors are not considered (Trebilcock, 2002).   Using the information, we develop a generic returns process flow by integrating various broad factors: demand, package and product conditions, test and repair, secondary market, vendor, charity giving, recycle, and disposal. Now a days, managers reactions were not quite strong as to whether recycling materials that are un-useable generate considerable revenues or if channel clearing considerably reduces obsolete items inventory, and if repaired item s yield reasonable profits in secondary markets. These set of responses are quite surprising because they are contrary to observations from the experiences reported in the trade literature (Reese, 2005). Murphy and Posit (2000) have reported that recycling of materials, reducing consumption and reusing materials are the three most commonly utilized green logistics strategies. Design for recycling (DFR) has become an important dimension for some manufacturers in the recent times (Masanet, 2002).   The ultimate goal of reverse logistics programs is to produce reverse logistics. Resource reduction refers to the minimisation of materials used in a product and the minimization of waste and energy achieved through the design of more environmentally efficient products (Carterand Ellram, 1998).   The increase of eco-efficiency leads to reverse logistics activities in the firm. The outcomes of the eco-efficiency calculations will help authorities in formulating criteria for collection of disposed products and in monitoring end-of-life performance of take-back systems (Huisman, 2002).   Companies must recognize that reverse logistics has become an important source of opportunity for improving visibility and profitability and lowering costs across the supply chain.   Reverse logistics offers an opportunity for improving visibility and profitability while lowering costs across the supply chain. A reverse logistics system will enable us to plan in advance, often as early as the design process, the way to handle returns efficiently and ways this can most effectively feed into the product design plan. Returns provide a revenue generating opportunity via value recapture- return, refurbish, recycle. Sophisticated returns automation systems enable you to leverage a products value by quickly placing it in another product for resale before values depreciate (Anderson, Pat, 2009).   Formerly, firms have been spending significant time and money in improving their forward supply chains while ignoring their potential reverse supply chains. However, in todays competitive business environment, it is important that firms study the profitability and benefits of implementing a reverse supply chain while considering the uncertainties   associated with the supply and composition of used products, disassembly time, recycling or remanufacturing time, and demand for recycled or remanufactured goods(Pochampally, Kishore K. Gupta, Surendra M., Dhakar, Tej S,2009). Few research studies have published specific empirical data regarding the reverse logistics practices of companies.   This multi-stage study employed interviews, site visits, and a mail survey to collect responses from 230 members of the Warehousing Education and Research Council (WERC) regarding their reverse logistics practices.   Results suggest that in spite of the growing importance of reverse logistics, few executives have product return processing as their primary responsibility and often u ndertake this activity along with other job responsibilities.   Most firms handle the product returns process themselves and typically within the same facilities that handle forward logistics. Returning items directly to stock, repackaging and returning to stock, and selling as scrap, were the three top disposition options employed by firms.   Results indicate that, contrary to general understanding, the majority of retailers and wholesalers reported a recovery rate of over 75% of product cost (James R. Stock and Jay P. Mulki, 2009).   If a firm is not able to resell the items, they often end up in land fills, or perhaps recycled. Also, the profit margins could be lower for the manufacturer because in addition to the refurbishing cost, the product often must be sold at a lower price. In view of this, manufacturers desire to maximize profits often dictates the proportion of product that gets refurbished (Vorasayan and Ryan 2006).   Retailer emphasis on training customers in t he proper use of their products which can help in improving customer relations as well as decreasing costs of product returns. Retailers can help a great deal by initial sorting and by making decisions on processing versus returning to manufacturer. This could reduce the uncertainty in the timing and quality of returns that has been blamed for the unpredictability of reconditioning and refurbishing returned products (Guide and Van Wassenhove, 2002).   A reverse logistics flow is much more active, with much less visibility. Retail stores like primark do not initiate reverse logistics activity as a result of planning and decision making on the part of the firm but in response to actions by consumers or downstream channel members.   When a customer returns an item to a retail store, the store collects the items to be sent to a centralized sorting facility.   At the time of return, information about the item and its condition may be entered into the retail stores information syste m, and forwarded to the returns processing centre (Ronald S. Tibben-Lembke and Dale S. Rogers, 2002).   3. Research questions Do you typically return a whole system, or rather just a subset of components, and where should the items go next?   What is the importance of reverse logistics in cost reduction? How reverse logistics influence environmental and social retail environment? How to improve supply chain management with the help of reverse logistics? How to encourage customer loyalty using reverse logistics? 4. Expected Contributions Primark, is a well known retail stores were people do a purchase in bulk due to its low prices.   Demand is changing with a high pace; customer may like something today and something else tomorrow and to keep up with this pace organizations need to adopt returns management. For a clothes store like Primark, which go as per the market demand, they need to update themselves with time as customers these days are all looking for style, current trends and so on. This isnt easy to predict, no one can really forecast what is in today and out tomorrow, this is where returns management comes in picture. A company should know how to reuse or resell by doing some refurbishment. Retail stores and even other suppliers have exchange policies or payback policies which provides customer with an ease of exchanging goods and supplies, once these items are returned, it then goes to production houses for refurbishment or to see what can be done with them in order to reuse or resell them. Organizations in order to survive the competition and to maintain a good customer relationship have to be good at exchange policies and need to shorten the time from accepting the returns to the actual supplier so that they can reduce the operational costs and increase profitability. The important task of management is to mind the gap between returning of products till the time it reaches the supplier; this plays an important role in reducing the costs and increasing the profitability. Keeping the customers happy is the only source of income, so satisfying all they need is really very important. A recent case study implies that Primark is looking for a solution which would facilitate an increase in its volumes which were projected to grow by 30% per annum- from 45,000 cartons daily to levels of 100,000 by 2010. 5. Methodology 5.1 The research method This piece of study or investigation emphasizes more on the utilisation of the reverse logistics approach in retail business like that of renowned store primark. The investigation consists of field as well as desk study. The field study will be done on evaluating companys annual turnover, sales and collection of relevant data via companys website, conducting interviews with various decision makers of concerned departments. Desk study or research will consider examining literature collected via the website of the retail store, retail industries journals, press, statistics and magazines and other media sources. 5.2The concept of interview An analytical study via interview will be conducted for the collection of primary data. The concept is to evaluate the validity and implementation of current reverse logistical operations in the retail business of primark.   Interviews are particularly useful for getting the story behind a participants experiences. The interviewer can pursue in-depth information around the topic. Interviews may be useful as follow-up to certain respondents to questionnaires, e.g., to further investigate their responses (McNamara,1999). The qualitative research interview seeks to describe and the meanings of central themes in the life world of the subjects. The main task in interviewing is to understand the meaning of what the interviewees say(Kvale,1996). 5.3 Interviews The store manager of primark. The manager of marketing department. The manager of finance department. 6. Proposed study timetable Period Aim Task Duration (days) February, 2010 -March, 2010 Collect key principles and research strategic data Finding relevant literatures and evaluating it, online survey methods, interpreting research questions. 15 March, 2010 April, 2010 First meeting with supervisor Finalizing the benchmark of the research area. Discuss the coursework and the research subject of the dissertation. 15 April, 2010 May, 2010 Utilisation of resources Strategic and Statistical analysis of the data and writing the output. 25 May, 2010 July, 2010 Analysing and justifying key findings Interpreting and formulating the relevancy of the collected data for making the supreme structure. 55 July, 2010 Second meeting with supervisor Following the guidelines of the supervisor step by step and implementing the necessary changes to be made. 25 August, 2010 Third meeting with supervisor Fully utilising the resources in-order to follow the concept and application. Completing   the initial draft and heading towards next step. 25 September, 2010 Final meeting with supervisor Finishing the remaining part and Submitting the two copies with a CD of softcopy on 24th September, 2010. 10 7. Resource Implications It would be more helpful to make the use of newsletters, online forum, regular meetings through events, telephonic calls. All this is done to analyze the data and to know how often does primark change its outstanding stocks on the shelves, check the unsold stock to avoid wastage in-order to make improvements in the reverse logistics processes. The presence of application system is important now-a-days in order to maintain and analyze the huge amount of data collected through staff meetings. 8. Evaluation It is quite clear that in the future, more firms will lavish considerable attention on reverse logistics. Many firms have only become aware of the importance of reverse logistics relatively, and have yet to realize the strategic importance of reverse logistics.

Macbeth was Sane Essay -- Macbeth essays

Macbeth was Sane      Ã‚  Ã‚  Ã‚   Although Macbeth may have suffered from post-traumatic stress disorder, his suffering does not constitute insanity.   Macbeth was in a healthy mindset when he embarked on his murderous spree and treacherous rule of Scotland.   His actions and reactions prior to and throughout his tenure as King of Scotland were normal considering the circumstances.   The following evidence will prove that Macbeth was indeed sane.  Ã‚      The first thing I would like to point out is Macbeth's clear understanding of his motives and their consequences.   After he heard the prophecies of the weird sisters, his ambition got the best of him.   He immediately considered murdering Duncan and the morality of the murder.   Macbeth knew his thoughts were wrong and said to the stars, "hide your fears, let not see my black and deep desires (I.4.50-51)."   This acknowledgment of the sinfulness of his desires shows that Macbeth's mind was functioning properly.   Macbeth also acknowledges that there would be consequences if he murdered Duncan.   He thought to himself, " if the assassination could trammel up the consequence, and catch with his surcease, success (I.7.2-4)," the decision to murder Duncan would be easier.   These examples prove that Macbeth was not impulsive with his thoughts.   Instead, like anyone else, he realized the gravity of his desires.   If Macbeth was insane, he would not have tho ught twice about the murder and its consequences.    Macbeth also demonstrates guilty feelings when he considers murdering Duncan.   These guilty feelings came about when he analyzed the relationship between himself and Duncan.   Not only was he Duncan's subject and soldier, he was Duncan's host.   He realized that ... ... I firmly conclude that he was a sane man.   He acted the way any human being would if presented with the same situations.   I feel that his behaviors that seemed to be due to insanity were really the result of Macbeth's fears, anxieties, and stress.   Macbeth should be held fully accountable for his actions because he was not the victim of a mental illness.   He clearly understood what he was doing and the consequences of his actions.    Works Consulted: English 366: Studies in Shakespeare Introduction to Macbeth http://www.mala.bc.ca/~johnstoi/eng366/index.htm Accessed June 2003       Shakespeare, William.   Tragedy of Macbeth . Ed. Barbara Mowat and Paul  Ã‚   Warstine. New York: Washington Press, 1992.        Shakespeare's Macbeth, a Play for our Time Found at   http://www.uky.edu/ArtsSciences/Classics/mac/intro.html   Accessed June 2003

Majority Rule :: Essays Papers

Majority Rule According to John C. Calhoun’s â€Å"Disquisition on Government†, Rousseau’s ideas were wrong. Unlike Rousseau, Calhoun believes that man is more self-interested than socially interested therefore Rousseau’s idea of a sovereign making a fair general interest decision obsolete. Calhoun acknowledges the fact that in any society there has to be a decision making procedure and a form of power. He then explains how that power will naturally make self-interest a priority. Calhoun breaks up the decision making process of voting into two different categories, numerical/absolute majority and constitutional/concurrent majority. Calhoun stresses the fact that there is a major difference between these two and â€Å"that they cannot be confounded without leading to great and fatal errors†. Numerical majority is described as a majority of numbers, which does not consider the actual people who make up this â€Å"so called† majority. Mr. Calhoun insists that confounding the two majorities and considering numerical majority as the only majority will in fact tear apart the popular government. Instead he explicates the importance of every persons opinion, this is what is so overlooked in a majority rule, because there are more numbers does not make that a right majority. A majority is most often in control or heavily involved with its government. Calhoun explains that if a constitution is made to be easily changed to limit the powers of some departments, as well as this may seem, can cause harm. A majority that is limited by one of these provisions will find it easier to do away with these provisions because of their numbers, while the minority will not have the ability to keep the provisions. These beliefs are easily correlated with the issues of states rights during the civil war. I agree with Calhoun and his beliefs of majority. Although our nation today is prosperous this does not make the decisions of and other events in our country right. We have almost lost touch with many groups and simply dubbed them the minority.